MMB 2014 DIGITAL MEDIA 1
GROUP NAME : ECHO MEDIA
GROUP LEADER
SITI NURFARAHIN IHSAN 1101109186
GROUP MEMBERS
AMIRAH AIMI MOHAMMED 1101109488
NURUL IZZATI ABDULL SHUKOR 110111064
SULINA MD JAMIL 1101109742
Objective :
To introduce and promote the National Botanical Garden Shah Alam as one of the most attractive and adventurous tourism place in Malaysia with various of learning and recreation facilities.
Description :
Our project is all about to make this place much attractive, otherwise the visitor will known about this place whether via website, magazines and other media. Besides, this project will be carried out by using a few applications which are media-rich and multimedia-oriented.
Demographics :
Under National Botanical Garden Shah Alam, we are promoting Skytrex Adventures (Skytrex on the TV3 News) to all visitors especially teenagers between 18 years old until 25 years old. For teens who want a more challenging experience and relaxed they can obtain services at our place. And for families who like outdoor activities they can spend time with meaningful activities and healthy. With a relaxed and challenging, it will encourage visitors to experience a greater chance of an open mind. Our service is not too expensive and well worth exploring.
Subtopics :
1. Skytrex Adventure
2. Agricultural-based Tourism Centre
3. Dams and Lakes in National Botanical Garden Shah Alam
Initial design :
We therefore decided to develop our own method. Our initial design was based on the method for analysing metaphors in texts as described by Andriessen and Gubbins (Andriessen & Gubbins forthcoming). We paraphrased this method to make it suitable for visuals.
Under National Botanical Garden Shah Alam, we are promoting Skytrex Adventures (Skytrex on the TV3 News) to all visitors especially teenagers between 18 years old until 25 years old. For teens who want a more challenging experience and relaxed they can obtain services at our place. And for families who like outdoor activities they can spend time with meaningful activities and healthy. With a relaxed and challenging, it will encourage visitors to experience a greater chance of an open mind. Our service is not too expensive and well worth exploring.
Subtopics :
1. Skytrex Adventure
- Siti Nurfarahin Ihsan <farahinihsan@yahoo.com>
- Amirah Aimi Mohammed <amirahaimi90@yahoo.com>
2. Agricultural-based Tourism Centre
- Nurul Izzati Abdull Shukor <zettyshukor@hotmail.com>
3. Dams and Lakes in National Botanical Garden Shah Alam
- Sulina Md Jamil <sulina_jamil@yahoo.com>
Initial design :
We therefore decided to develop our own method. Our initial design was based on the method for analysing metaphors in texts as described by Andriessen and Gubbins (Andriessen & Gubbins forthcoming). We paraphrased this method to make it suitable for visuals.
1)
Analysis on text
Analysis on text
- Identify the target area for metaphor analysis
- Create sample of relevant text
- Highlight all phrases related to the target are
- Identify metaphors
• Is the text used metaphorically?
• What is the source domain?
- Cluster collective metaphorical concept
- Count the number of phrases associated with each metaphorical concept.
2) Analysis of visual
- Identify the target area for metaphor analysis
- Create sample of relevant visual
- Identify metaphors
• Is the visual element used metaphorically?
• Is the visual element related to the target?
• What is the source domain?
• What is the source domain?
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